Wednesday, September 16, 2020

12 Types of Blog Posts to Drive More Traffic to Your Blog

by RICH BROOKS / APRIL 24, 2014 / 58 COMMENTS Share Tweet Share Email Pin 8KSHARES social media how toNeed more blog post ideas? Have you ever stared at your screen, unable to figure out what to write? Are you wondering what type of content will best engage your audience? In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more. Why Create a Variety of Blogging Topics? You have writer’s block, so why am I giving you a list of types of posts instead of topics? I’m not giving you a list. Well, I sort of am, but really I’m giving you the tools that will lead you to topics. tool belt Use a selection of tools to create valuable content for your audience. Image source: iStockphoto Choosing from a proven set of blog post types can actually free your creativity and allow you to deliver valuable, engaging content to your ideal reader or customer. When Batman needs to take out a threat to Gotham, he relies on a set number of bat-tools on his utility belt. When he chooses one, he uses it in a creative way to subdue some member of the rogues gallery. (OK, I’m a geek. So sue me.) Likewise, you can improve your writing and deliver high-quality posts in less time by leveraging some popular post archetypes and customizing them with your own content and perspective. Take a look at the list below and add these arrows to your blogging quiver. #1: How-to’s and Tutorials The how-to is the most powerful of all the blogging archetypes. Learn how to improve your YouTube engagement and sales with this new online training. Sale Ends Wednesday! MASTER YOUTUBE LIVE THIS SEPTEMBER LEARN MORE Think about it. Why do we go to the web? Sure, it could be because we want to find out the latest sports scores, catch up with old friends or visit IMDb to find out who that familiar actor was on last night’s Law & Order SVU. But often it’s to learn how to accomplish something—change our oil, get debt under control, connect webmaster tools to Google Analytics, etc. Your prospects and customers are the same. They have a problem, and you can help them solve it by creating a step-by-step post that walks them through a solution. example of a how to blog post How-to posts are the not-so-secret sauce of successful business blogs. A lot of bloggers and business owners are afraid of the how-to post. They think, “If I show them how to do my job, why would they hire me?” If a 500-word post or a 2-minute video can expose your entire business model, you might be in the wrong business. How-to’s and tutorials establish your credibility and expertise. Even if a reader chooses to do it on her own, at least she knows about your business now. She may consider you for other opportunities down the road. #2: Lists List posts streamline information into a numbered list that’s easy for your readers to read, share and put into action. They speak to our desire to find the best information in the shortest amount of time. example of a list blog post List posts are attractive to readers because they offer the promise of the best results in less time. Some bloggers hate list posts because they feel it’s been done to death, but there’s no denying it’s effective. All you need to do is visit any newsstand and check out the cover stories of popular magazines: 10 Exercises for Tighter Abs, 101 Ways to Save for College or The 5 Best Family SUVs. #3: Resources or Link Lists Very similar to, if not overlapping with, the list post is the resource post. The difference is that resource posts curate other people’s content (albeit usually in a list format). Resource and list posts are perfect if you’re just learning about a category. You’re probably gathering resources for yourself, so why not share them with your readers? Don’t have the time to research? Resource posts are an easy type of post you can hand off to your intern or virtual assistant to do the research for you! example of a resource blog post Always consider adding your own blog or resource to any “best-of” list. Alternatively, you could ask experts in your field for a tip, then curate those answers into a new blog post, like 29 Social Media Tools Recommended by the Pros or 13 Podcasting Tips From the Experts. Many times when you share a list of tips from experts, they’ll promote your post for you. #4: Cheat Sheets, Checklists and To-do’s Often what your audience seeks from you is direction. If they have a question, they want someone to answer it—or at least get them on the right track. While not too different from a how-to, these posts tend to focus on how to do something more efficiently and ensure nothing is forgotten. example of a checklist blog post Don’t forget to pack the kids! As a bonus for your readers, you could add a printable PDF. It’s up to you whether you want to brand that PDF with your company information or put it behind an email registration. #5: Reviews There are two kinds of review posts: A straight review of a product or a compare-and-contrast of multiple related products. Many blogs have made a business out of straight reviews of products and services. You can find review posts of books, software, local restaurants and everything in between. example of a review blog post Comparison posts can generate interest from people who will ultimately need your services. I should tell you, though, that reviewing products regularly may get you free, unsolicited samples from people looking to get coverage in your blog, so be prepared for free gifts! (If you ever needed a reason to review bacon on your blog, I just gave it to you.) As consumers, we rarely if ever have the time to fully test every product in a category ourselves, so we do research on the web. Offer a head-to-head comparison of products to drive a lot of traffic to your site. Get YouTube Marketing Training - Online! Want to improve your engagement and sales with YouTube? Then join the largest and best gathering of YouTube marketing experts as they share their proven strategies. You’ll receive step-by-step live instruction focused on YouTube strategy, video creation, and YouTube ads. Become the YouTube marketing hero for your company and clients as you implement strategies that get proven results. This is a live online training event from your friends at Social Media Examiner. 00 Days 14 Hours 16 Minutes 22 Seconds CLICK HERE FOR DETAILS — SALE ENDS SEPTEMBER 16TH! In Social Media Examiner’s LinkedIn Networking Club, members are often asking each other if anyone has experience or advice on one piece of marketing software or another. It’s handy to be able to point someone to a direct comparison of a few tools. #6: Controversial Posts If you want interaction, take a controversial stance on a subject your audience is passionate about. example of a controversial blog post I really rumpled some feathers with this post. Kicker was that the post was at my responsive website! One of the first posts I ever wrote for the Marketing Agents blog was the case against responsive web design, the popular approach to mobile-friendly design. To this day, it’s one of the most shared and commented-on posts I’ve ever written. But I have to warn you, if you do write a controversial post, be prepared for some angry comments from the other side. If you don’t have thick skin or an excellent therapist, this post type may not be for you. #7: Infographics I can’t count the number of times an infographic has bailed me out of writer’s block. They’re easy to find and interesting to read. You can find an infographic by searching on a certain topic, like “dog infographic” or “restaurant infographic.” search results for restaurant infographic Everyone loves a good infographic, and they’re so easy to find. When you find one you like or you think will appeal to your readers, there’s usually some code that you use to easily embed it into your post. Then it’s just a matter of adding a paragraph or two to provide context for your readers. People love sharing infographics and easy-to-digest statistics, so it’s a good bet they’ll share your post with their audience. #8: Podcast Show Notes The business case for podcasts has been made many times before and rightfully so. They’re a great way to build a passionate audience for your product or service. example of podcast show notes blog post Podcast show notes give your podcasts a wider reach. As a bonus, behind every great podcast are the show notes, which you can publish as a blog post. You can use a full transcript of the show or just highlight the main themes. Publishing podcast show notes not only gives additional information to your listeners, it introduces your podcast to your readers. It’s also the type of post you can easily outsource to a transcription service, virtual assistant or co-worker. #9: Videos If you’re creating videos and posting them to YouTube, that’s great! You’re taking advantage of the second-largest search engine, gaining access to over a billion people who watch YouTube videos every month and building rapport with the people who watch your video. But why stop there? You can reap even bigger rewards by embedding your videos in an article on your own blog. example of video blog post I’ve got a face for radio, and a voice for newspapers. Surround your video with related contextual copy, or just include a transcript of the video to create a valuable blog post. Either way, you’ll be getting more views for your video and increasing the time visitors spend on your blog. #10: Interviews Interviews are a great way take the pressure off of you to create content. Talk to industry leaders, satisfied customers or a random guy at the coffee shop to get a fresh perspective you can share with your audience. example of blog interview post Make sure you include notes or a transcript for audio and video interviews to improve your search engine visibility. When you put your post together, you can provide the interview as text, audio or video, depending on which option best fits your (and your audience’s) needs. And hey, your interviewee may choose to share the post with his or her audience once it goes live. #11: Guest Posts Getting outside experts to contribute to your blog gives you fresh content without having to write it all yourself. Sites like Social Media Examiner, Convince & Convert and Copyblogger have successfully used guest blogging to build massive audiences. However, you can’t put your guest blogging program on autopilot. You’ll still need to set up editorial guidelines, vet the quality of the work and make sure each post is original. example of guest blogging guidelines Set high standards for your guest bloggers. As you accept guest posts, keep in mind that often the guest blogger’s goal is to drive traffic from your site to theirs. But by regularly providing amazing, valuable content, your readers will keep coming back to your site for more. #12: Blog Series Sometimes an idea is just too big for a single post. One way to maximize the impact of a “big idea” is to break it into parts. A series helps build anticipation for the next post and improves your SEO if you link from one post to the next in a natural, organic way. example of blog series post An example of 30 days of blogging goodness. Is That Everything? No, of course not. There are other types of posts. Case studies. Stats. Reports. Weekly or daily roundups. Breaking news. Personal stories. The list goes on, and each type probably has several subcategories. The takeaway here is this: By understanding the main blog post archetypes, you can quickly move past blogger’s block and start creating valuable content for your audience. So next time you have a juicy piece of valuable content you want to share with your audience, but you’re not sure how to begin, pull up this list of ideas and find the one that best fits your content and editorial goals. It’ll be like having your own Bat utility belt, but for blogging. What do you think? What’s your favorite type of blog post to write? Which type is most popular with your audience? Let us know in the comments below. IMAGE FROM ISTOCKPHOTO. Increase your reach, create amazing engagement, and sell more with YouTube! Get online training. Sale Ends Wednesday! MASTER YOUTUBE LIVE THIS SEPTEMBER LEARN MORE Share Tweet

Is redirecting http to https a bad idea?

Ask Question Asked 9 years, 9 months ago Active 2 years, 9 months ago Viewed 29k times 62 23 I'm reading over this page and it says that if a site is SSL and the user tries to access it via regular http, the application should not redirect the user to https. It should just block him. Can someone verify the validity of this? It doesn't sound like a good idea, and I wonder what the real risk is of just forwarding the user to https. It seems that there is no technical reasons behind it, just that it's a good way to educate the user. Disable HTTP access to the domain, don’t even redirect or link it to SSL. Just inform the users this website is not accessible over HTTP and they have to access it over SSL. This is the best practice against MITM and phising attacks. This way your users will be educated that application never accessible over HTTP and when they come across to a phising or MITM attack they will know something is wrong. One of the best ways to protect your application against MITM attacks and phising attacks is educating your users. security ssl https share improve this question follow edited Aug 18 '13 at 1:23 Brad Koch 15.1k1717 gold badges9494 silver badges124124 bronze badges asked Dec 6 '10 at 10:12 sami 6,26588 gold badges2525 silver badges3737 bronze badges Ironically this site works over HTTP. – Eduardo M Jul 28 at 21:20 add a comment 6 Answers Active Oldest Votes 44 An HTTP request that includes a session ID cookie is subject to session hijacking attacks. It is important that if you do allow HTTP and redirect to HTTPS, that cookies are marked as secure. I can't see any technical reason why HTTP needs to be completely blocked either, and many sites do forward HTTP to HTTPS. When doing this it is highly advisable to implement HTTP Strict Transport Security (HSTS) which is a web security mechanism which declares that browsers are to only use HTTPS connections. HSTS is implemented by specifying a response header such as Strict-Transport-Security: max-age=31536000. Complying user agents will automatically turn insecure links into secure links, thereby reducing the risk of man-in-the-middle attacks. Additionally, if there is a risk that the certificate isn't secure, e.g. the root authority isn't recognised, then an error message is displayed and the response is not shown. share improve this answer follow edited Jul 11 '13 at 14:56 answered Dec 6 '10 at 10:36 cspolton 4,29533 gold badges2424 silver badges3434 bronze badges 7 +1. Session cookies that persist across the redirect are to be considered can be considered compromised. Usually, sites invalidate the original cookie, and create a new one to be used for HTTPS traffic (the good sites enable the secure cookie flag as well). – Vineet Reynolds Dec 6 '10 at 10:51 4 If you are offering a "secure" service use always the "Secure" flag at your session cookies! – Pedro Laguna Dec 6 '10 at 11:49 Vineet - ideally sites invalidate the original cookie, however this is still not nearly common enough, even in banking applications! – Rory Alsop Dec 6 '10 at 23:27 2 While you may not need to block HTTP completely with recent protocol enhancements like HTTP Strict Transport Security, forwarding HTTP to HTTPS is not safe because of SSL stripping attacks like Moxie Marlinspikes sslstrip. It's not even save to have HTTPS links on an HTTP page for the same reason. thoughtcrime.org/software/sslstrip – Zach Burlingame Sep 9 '11 at 2:35 CORS makes you need https – alemac852 May 13 '17 at 6:13 add a comment 25 Going from HTTP to HTTPS is actually a not-so-good idea. For example, an attacker could do a man-in-the-middle attack using a tool like ssl strip. To address this problem, you should use the HSTS protocol. It's supported by all major browsers (Internet Explorer, which is the latest adopter, is supporting it starting from IE12), and in use by many of the top sites (e.g., Paypal, Google). share improve this answer follow edited Jun 26 '14 at 1:55 answered Jun 29 '11 at 22:45 Luca Invernizzi 5,80933 gold badges2525 silver badges2626 bronze badges 7 Absolutely spot-on with the reference to sslstrip. If the client initiates the connection over HTTP to the server, the MITM can hijack the session, keeping the connection between the client and the attacker in plaintext, even if the attacker follows the HTTPS redirect on it's connection to the server. The server thinks the client is connected via HTTPS and the client thinks the site operates on HTTP. – Zach Burlingame Sep 9 '11 at 2:31 7 But wouldn't the same MITM attack work equally well on a site that simply refuses HTTP? HSTS only helps after at least one clean connection (whether HTTPS or an HTTP that wasn't attacked). – Beni Cherniavsky-Paskin Jan 24 '14 at 3:28 4 That's correct. That's why some browsers are distributed with a preloaded list of domains that should be contacted via HSTS (dev.chromium.org/sts). This mitigates the attack you describe. – Luca Invernizzi Jan 27 '14 at 23:05 1 Regarding "all major browsers", IE hasn't supported it, though they say they will in IE 12: eff.org/deeplinks/2014/02/websites-hsts – weotch Jun 25 '14 at 22:28 It is a fundamental violation of best practices to mix non-secure and secure pathways in any case. In fact, it is considered a major security breach in military communications systems. It is not the task of the implementer to second guess these things; that is exactly how so-called secure systems get breached in the first place. Changing protocols is likewise not a good idea, in my estimation. This is not something that ought to be up for debate. Secure systems are supposed to be difficult for authorized users to use. – jinzai Sep 15 '16 at 14:58 show 1 more comment 6 I don't see any technical risk (except from the one in the update at the end of my answer) on redirecting from HTTP to HTTPS. For example, gmail and yahoo mail are doing it. You can check that by using a HTTP debugging tool (like Fiddler), where you can clearly the 302 redirect response returned by the server. I believe that blocking is a bad idea from an usability perspective. Many times users are entering an address in the browser without specifing HTTP or HTTPS. For example, I access gmail by typing "mail.google.com", which defaults to "http://mail.google.com" and which is automatically redirected to "https://mail.google.com". Without the automatic redirect I will always have to type the full address. I agree with the quoted article that HTTPS is the best method against MITM attacks, but I don't agree it is the best practice against phising. User education is indeed a key factor against phising attacks (the users have to check that they are accessing the site from the correct domain), but in no way you make that education by blocking HTTP redirect to HTTPS. Update @Pedro and @Spolto are right. Special care must be taken related to sensitive cookies (like session or authentication cookies), which indeed should be marked as secure, so that they will only be transmitted over HTTPS. I've missed that one. +1 both you guys. share improve this answer follow edited Dec 6 '10 at 12:49 answered Dec 6 '10 at 10:20 Florin Dumitrescu 7,64833 gold badges3030 silver badges2929 bronze badges 2 The redirection not should be done at if the application is not using cookies with the secure flag activated an attacker can capture the cookie in the insecure request. – Pedro Laguna Dec 6 '10 at 11:51 add a comment 4 I've only just noticed this question, but I've written a couple of answers to similar questions: Webmasters.SE: How to prevent access to website without SSL connection? Force HTTPS for specific URL I don't think redirecting from HTTP to HTTPS is necessarily harmful, but this should be done carfully. What's important is that you shouldn't rely on these automatic redirections to be present during the development phase. They should at most be used for users who type the address in the browser by themselves. It's also solely the responsibility of the user to check than they're using HTTPS (and that the certificate is verified without warning) when they expect it. The actual risks of switching from HTTP to HTTPS is that you can reliably trust what was done before the switch, if you choose to keep the session. The flow and process of your website should take this into account. For example, if your users browses your shopping site and adds various items into the cart using HTTP and you plan to use HTTPS to get the payment details, you should also make the user confirm the content of their basket using HTTPS. In addition, when switching from HTTP to HTTPS, you may have to re-authenticate the user and to discard the plain HTTP session identifier, if any. Otherwise, an attacker might be able to use that cookie to move to that HTTPS section of the site too and potentially impersonate the legitimate user. share improve this answer follow edited May 23 '17 at 12:25 Community♦ 111 silver badge answered Apr 30 '12 at 17:35 Bruno 106k2323 gold badges249249 silver badges346346 bronze badges add a comment 3 From technical perspective, IMO there are no side affect besides what HTTPS takes. From UX/UI perspective, it is advised to use click-through or delayed redirection, providing visual indication to ask people typing HTTPS URL at the first place, since the redirection itself is subject to MITM attack. Not many HTTPS website do this however, because they provide visuals asking people to look for the lock icon on the browser on their HTTPS pages. share improve this answer follow answered Dec 6 '10 at 10:30 timdream 5,34955 gold badges1818 silver badges2323 bronze badges add a comment 0 It's a perfectly acceptable "bootstrap" method - 301 redirect from HTTP to HTTPS then on the HTTPS side return a Strict-Transport-Security header in order to lock the browser into HTTPS. It would be a major usability issue to block HTTP entirely, as web browsers will attempt the HTTP protocol when a URL is entered without a protocol designator, unless the browser supports HSTS and an HSTS token is found in either the browser cache or the preload list. share improve this answer follow

Tuesday, September 8, 2020

NASA LAUNCHED THE THIRD AND LAST ROCKET TO MARS

NASA Launches Perseverance Rover, Capping Summer of Missions to Mars

The third and final mission to the red planet of the month lifted off on Thursday.

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NASA’s Perseverance Rover Begins Mission to Mars

Perseverance’s destination is a crater on Mars, where it will look for signs of ancient Martian life.

“Release.” “And Atlas has gone to closed-loop control. Atlas V is now supersonic … … and passing 45 seconds into flight — vehicle’s now passing through max — maximum dynamic pressure. Engine response looks good. At this time in flight, the S.R.B. chamber pressures remain nominal.”

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Perseverance’s destination is a crater on Mars, where it will look for signs of ancient Martian life.CreditCredit...Joe Skipper/Reuters

By CHRISTOPHER MWALE

NASA’s Perseverance rover is headed to Mars, the third spacecraft to head that way this month.

Perseverance, a robotic wheeled vehicle designed to look for signs of past life on Mars, lifted off from Cape Canaveral in Florida on Thursday at 7:50 a.m. Eastern time. The launch was pushed back a couple of weeks by a series of technical delays and overcame challenges imposed by the coronavirus pandemic, which required many of its engineers to work from home.

The rover’s destination is a crater, Jezero, which was once a lake in the northern hemisphere of Mars. Scientists believe it is a promising location where signs of ancient Martian life could be preserved if life ever existed on Mars.

The Atlas 5 rocket lofted the spacecraft away from Earth and on a trajectory to arrive at Mars in six-and-a-half months. It follows July’s earlier launches by the United Arab Emirates and China. While Perseverance is last to leave, all three missions should arrive at the red planet at about the same time, in February.

For people at NASA’s Jet Propulsion Laboratory in Southern California, which will be responsible for operating the mission during its journey to Mars, an earthquake with a magnitude of 4.2 provided a bit of an extra jolt to the countdown. It did not affect the launch, but employees working on the mission expressed their surprise on Twitter.

The launch was largely flawless, but a couple of hiccups emerged once it began its movements toward Mars.

First, a few hours after launch, NASA was having some trouble communicating with the spacecraft. “It’s something we’ve seen before with other Mars missions,” Jim Bridenstine, the NASA administrator, said during a post-launch news conference.

The large radio dishes of the Deep Space Network that communicate with distant spacecraft were receiving Perseverance’s radio signals loud and clear — in effect, too loud.

As Mr. Bridenstine was speaking, Matt Wallace, the deputy project manager, received a text message that engineers at the Jet Propulsion Laboratory had made the adjustments that allowed the dishes to lock onto the telemetry data.

Second, as the mission’s controllers on the ground looked through the telemetry, they learned that Perseverance had entered “safe mode” — a precautionary state when a spacecraft detects something not quite right and waits for instructions from Earth. In a statement, the agency said that part of the spacecraft was colder than expected while it traveled in Earth’s shadow. Temperatures have since warmed, and engineers are working to bring Perseverance back into normal working condition.

Perseverance is a car-size wheeled robot nearly identical in design to NASA’s previous Mars rover, Curiosity, which landed in 2012. However, Perseverance is headed to a different place — a crater named Jezero that was once a lake — carrying a different set of instruments. Curiosity was designed to look for habitable environments, and it found signs of a freshwater lake. Perseverance is to go a step farther and search for evidence of past life that might have lived in the lake at Jezero.

Perseverance

The NASA mission includes Perseverance, a 2,200-pound rover, and Ingenuity, an experimental Mars helicopter.

Ingenuity Helicopter

The four-pound aircraft will communicate wirelessly with the Perseverance rover.

SOLAR PANEL

BLADES

Four carbon-fiber blades will spin at about 2,400 r.p.m.

POWER

The plutonium-based power supply will charge the rover’s batteries.

MAST

Instruments will take videos, panoramas and photographs. A laser will study the chemistry of Martian rocks.

PIXL

Will identify chemical elements to seek signs of past life on Mars.

ANTENNA

Will transmit data directly to Earth.

ROBOTIC ARM

TURRET with many instruments is attached to a 7-foot robotic arm. A DRILL will extract samples from Martian rocks. The SHERLOC device will identify molecules and minerals to detect potential biosignatures, with help from the WATSON camera.

Perseverance Rover

The 2,200 pound rover will explore Jezero Crater. It has aluminum wheels and a SUSPENSION SYSTEM to drive over obstacles.

By Eleanor Lutz | Source: NASA

Perseverance is also carrying a couple of devices that are more fun than scientific: several cameras, which will record various views as the spacecraft zooms through the atmosphere en route to landing; and two microphones, which will be the first to record sounds on another planet.

It is carrying an experimental helicopter, too.

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An animation depicting the test flight of NASA’s Ingenuity helicopter on Mars. Video by NASA/JPL-Caltech

Yup, it’s called Ingenuity. The four-pound Marscopter is a technology experiment, and if it works, it will be the first powered flight on another planet. The rotors have to spin at 2,400 revolutions a minute to generate lift in the thin atmosphere of Mars, just one percent as dense at Earth’s at the surface.

A couple of experiments on Perseverance have nothing to do with searching for past life, but they could help future life on Mars — astronauts from Earth.

One of the crucial supplies that astronauts will need is oxygen, for breathing and as a rocket propellant.

The Mars Oxygen In-Situ Resource Utilization Experiment, or MOXIE, will take carbon dioxide molecules from the Martian atmosphere and split them into oxygen atoms and carbon monoxide.

MOXIE will try to demonstrate that is possible on the surface of the red planet. But the amount of oxygen it could produce — less than ounce per hour — is tiny.

“We’re only making about enough oxygen to keep a small dog alive,” said Michael Hecht, the principal investigator for MOXIE.

But if the idea works, the technique could be employed in the future on a much larger scale to fill up a rocket. “So astronauts in a future Mars mission could take off from Mars to come home,” he said.

Perseverance is also carrying samples of materials used in spacesuits, mounted on a target used to calibrate one of the rover’s instruments.

“When I send somebody to Mars in my spacesuit, I want to make sure that they stay alive that whole time,” Amy Ross, one of NASA’s spacesuit designers said during a news conference on Tuesday.

With Perseverance taking repeated measurements over a couple of years on Mars, “we can understand how our materials hold up or don’t in that environment,” she said.

Perseverance will land on Mars on Feb. 18 next year at 3:40 p.m. Eastern time.

Every 26 months, Earth and Mars come close to each other, which allows the quickest, most efficient trip from Earth to Mars. If the launch does not occur by the middle of August, NASA would have to wait until the next opportunity, in 2022.

Jezero crater was filled with water about 3.5 billion years ago when Mars was warmer and wetter. From orbit, earlier NASA spacecraft spotted a dried-up river on one side of Jezero and an outflow channel can be seen on the other side. The sediments of a fan-shape delta can be seen where the river spilled into the crater. No one knows if anything ever lived on Mars, but if it did, Jezero would be a prime place to look, scientists decided.

Inside Jezero Crater

NASA’s Perseverance rover will attempt to land in Jezero Crater, an ancient Martian lake roughly the size of Lake Tahoe. If successful, the rover will spend years exporing the river delta and making its way to the crater rim.

Canyon

carved by

a river

JEZERO CRATER

Shoreline

River

delta

Crater

rim

Possible

path of

rover

Possible

landing site

MARS

Jezero

Crater

TARGET

LANDING AREA

1/2 MILE

By Jonathan Corum | Image by NASA, Jet Propulsion Laboratory, European Space Agency, German Aerospace Center, Freie Universität Berlin and Justin Cowart. Inset image by NASA and J.P.L.

Landing on Mars is difficult. The planet’s thin atmosphere isn’t thick enough to provide enough drag to slow down a spacecraft like Perseverance, which will be arriving at more than 12,000 miles per hour. But the atmosphere is still thick enough to generate thousands of degrees of heat, complicating the task of slowing down Perseverance before it slams into the ground. Quite a few landing attempts by NASA and other space agencies have ended with creating new craters on the red planet’s surface.

But NASA has pulled off five consecutive successful landings. To increase the likelihood that Perseverance rover will be the sixth, NASA has made adjustments to the parachute that slows the spacecraft when it reaches the Martian atmosphere. It has also improved the rover’s ability to identify a smooth landing site.

The Emirates Mars Mission successfully lifted off on a Japanese rocket on July 20.

The space program of the United Arab Emirates is modest, and its bid to join the ranks of countries that have reached Mars is part of an ambitious effort to inspire Emirati youth to take up careers in science and technology.

Its Hope spacecraft will orbit Mars for a number of years, helping scientists study the planet’s weather cycles.

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Credit...Hiroki Yamauchi/Kyodo News, via Associated Press
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Credit...Yang Guanyu/Xinhua, via Associated Press

China launched the second mission, Tianwen-1, on July 23.

The country’s space program has seen a number of successes in recent years, including two rovers that landed on Earth’s moon as well as a pair of space stations deployed in orbit. But its previous attempt to get to Mars in 2011 was lost when the Russian rocket it was riding on failed and burned up in Earth’s atmosphere.

The new Chinese mission includes an orbiter, a lander and a rover. While other countries have taken a staggered approach to visiting Mars — an orbiter first, then a lander, then finally a rover — China emphasizes that it will attempt to operate all of these components for the first time at once.

The orbiter, according to four scientists involved in the mission, will study Mars and its atmosphere for about one Martian year, or 687 days on Earth. In addition to two cameras, the spacecraft carries subsurface radar, a detector to study the Martian magnetic field and three other scientific instruments.

The rover will try to land in the Utopia Planitia region in the mid-northern Martian latitudes. NASA’s Viking 2 mission touched down there in 1976. Earlier studies using data from NASA’s Mars Reconnaissance Orbiter showed that Utopia Planitia has a layer of water ice equivalent to what is found in Lake Superior on Earth.

If it manages the perilous Martian landing, the rover will use a mix of cameras, ground-penetrating radar and other instruments to better understand the distribution of underground ice, which future human colonists on Mars could use to sustain themselves. China’s mission is to last about 90 Martian days.

A fourth mission, the joint Russian-European Rosalind Franklin rover, was to launch this summer, too. But technical hurdles, aggravated by the coronavirus pandemic, could not be overcome in time. It is now scheduled to launch in 2022.

It’s getting a bit crowded around the red planet.

Six orbiters are currently studying the planet from space. Three were sent there by NASA: Mars Odyssey, launched in 2001; Mars Reconnaissance Orbiter, in 2005; and MAVEN, which left Earth in 2013.

Europe has two spacecraft in orbit. Its Mars Express orbiter was launched in 2003, and the ExoMars Trace Gas Orbiter, which is shared with Russia’s space program, lifted off in 2016.

India operates the sixth spacecraft, the Mars Orbiter Mission, also known as Mangalyaan, which launched in 2013.

Two American missions are currently operating on the ground. Curiosity has been roving since 2012. It is joined by InSight, a stationary lander that has been studying Marsquakes and other inner properties of the red planet since 2018. A third American mission, the Opportunity rover, expired in 2019 when a dust storm caused it to lose power.